This is the verified place to learn advanced SEO tutorial and latest techniques for 2018. If you are a beginner for search engine optimizing you don’t even know about SEO, this post is not for you. If you want to learn about advance SEO then you are in a right place. In this article I’m going to show you step by step action plan for higher Google ranking including lots of real life cases.
Understanding search engine optimization (SEO)
Google change the ranking algorithm day by day. The reason back this Google try to show quality and exactly what people search and looking for. If someone looking for a domain name that exactly contain the target keyword. But it’s simply doesn’t work. They cannot get to 1st ranking for the keyword in 2017. So what next,
Through this post you will find:
Advanced SEO Tutorial and Latest Techniques
- Boost Your Site Loading Speed
- Set up your Technical SEO for your Success
- Keyword Research
- Content Development
- On page SEO
- Off page SEO
- Reduce your Website Bounce Rate Through good User Experience.
Let’s get started
Boost Your Site Loading Speed
Google has publicly confirm that they use your site loading speed as a ranking factor.
Google doesn’t reward fast loading website. But it penalizes slow loading websites. This make sense if you think about it. Google number one purpose it is give a best result for a searched keyword.
So your site loader than your competitor website. Google will make you on the top of the result. Because your competitor will panelizes by Google.
Now its time to improve your site loading speed.
So go to Google PageSpeed insight to check your website loading speed. Most people type their website homepage URL on the field. But that is useless. Get actual results, type your content URL that getting high traffic to your site from search engines. The hit analyze.
Then Google show you where pages code used to tune up. Google tools helpful but it has one problem. It doesn’t matter your site actual loading speed. Google PageSpeed insight simply analyses your pages code. To getting more accurate result for your page speed to your real life users. Go to gtmatrix.com analyze it. GTmatrix show you data much more accurate than Google Pagespeed insight.
Set up your Technical SEO for your Success.
You can have the best site and the best content. But if your website have series technical SEO issues your site cannot getting a rank on search engine. Fortunately identify and fixing this sort of issues can be super easy. Here is how to do it.
- Step 1: Login to your Google search console then look for the crawl error section. If you see any issues with DNS, server connectivity, Robots.txt fetch that something you want to fix as soon as possible.
If those all shows green check marks, you all set.
- Step 2: Click on the crawl errors button. Now you will take you to the URL error section of the search console. But if perfectly of if you have a few error in server and soft 404. But if you see lots of errors. That is something that you want to fix as soon as possible
The best part of advance SEO is keyword research.
First thing we have Google suggest. To use it type a keyword into the Google search box, but don’t press enter. Google will suggest lots of long tail keywords that you can target. Now you know the keywords that what lots of people searching for.
Ex: For advanced seo tutorials
Suggestion keywords are:
- advanced seo tutorial
- advanced seo techniques pdf
- seo techniques step by step pdf
- advanced seo training
- latest seo techniques 2017
- advanced seo techniques 2017
- advanced seo meaning
- seo tactics 2017
You can also use for the more helpful “Uber suggest tool” to see lots of Google suggest keyword in one place.
Sometime the keywords can be, you already rank for. Its sounds bad.
That’s why now I am going to talk about.
- Step 1: Log in to your Google search console and click on search analytics under the search traffic. It will take you to a new page
- Step 2: Put tick mark on the “average position”.
- Step 3: Scroll down until position 11 to 15. These are keyword that you already ranking for on the 2nd page.
- Step 4: Use SEMrush. SEMrush is a popular keyword research tool of most bloggers and online store owners. For an example amazon and ebay.
Here is why with most keyword research tool. You pop the keyword into the tool and get a list of suggestion keywords. But SEMrush is unique. But instead of seed keyword into the tool as you enter a competitor website URL. And SEMrush show you all the keyword that they are already ranked for.
Back in the day Google worry to worst sites that they publish unique and quality content. That’s why so many blogs starting pumping up mediocre 400 word blog posts. But the truth is this. The whole site publish lots of unique content approach simply doesn’t work anymore. Today Google’s number one goal is to show the best result for the given keyword. Which means they don’t care how many piece of content you site for tell or how often you publish.
Then what is work
Publishing less often. But making each piece of contend that you do publish absolutely works crazy amazing.
Here is how to doing crazy amazing content.
1st: make your content insanely actionable.
A few years ago Dr. Jonah berger ran a research discover what made online content go viral. So what did he find? Dr. Jonah berger discover the highly practical content with 34% more likely to go viral than content they didn’t contain practical info. So make actionable content.
2nd: Next you want to make sure that you content contain at least 1900 words.
In the, analyze of 1million keyword result that content with more than 1890 words got 1st place.
3rd: you want to make infographics part of your connect marketing.
What make content go viral. Some experts discover the infographics getting average of 2.3times more shares than other normal content formats.
On Page SEO
Optimize published long tail keyword content.
Now that you have published an awesome piece of long-form content, it time to optimize it around your target keyword. Here is how.
Step 1: Make sure you published your page with a short URL
In our case study found that short URL with the keyword attended out rank long URLs.
Step 2: Include your target keyword once in the URL, title, description and first 100 words of your article.
Google puts more away on keywords that’s appear at the top of the page. So that is how to Google understand what your page all about. So, include your target keyword once in the first 100 words of your article.
Step 3: Add outpoint link to your page.
Google want know see that your content corpulence of resource on that topic. And that only possible if you link out other helpful pieces of content. In fact a recent industries study found that pages that link out consistently out rank pages that don’t link out to other website.
Off Page SEO
Step 1: Content promotion and link building
There are thousands way to link build to your website.
1st: broken link building
Find a page you want to get a link from. Then find the broken link on that page. Next let the site owner know about their broken link. Then ask for replace the broken link with your content link.
Just google it
“Keyword” + “helpful resources”
Keyword + inurl:links
This so bring a pages contain lots of external links.
How to find broken link on the page
Download and enable ‘Check my link’ extension on your brewers. So broken link will be colored red. So you can find a broken link easily.
How send an email to ask replacement
“Hi [Your name]
I was looking for some information on [topic] today when I came across your list of [topic] resources.
I couldn’t help but notice that there was a broken link on the page:
[Broken link URL]
I just thought you’d like to know
Also, I recently published a guide on [topic]. It might make a nice addition to your page.
Either way, keep up the awesome work
Reduce your Website Bounce Rate Through good User Experience.
Most of first 3 Google ranked website mostly have an average of below 76% bounce rate.
So make sure you added related post widget below posts and navigation widgets to easily navigate other pages.
Now you all set. Rest in peace.